----- Original Message -----
From: Triathlete #1
Date: Sun, 1 Nov 2009 17:42:30 -0600
To: Triathlon Group
Subject: kirby
I was out for an afternoon run, enjoying the weather and doing my usual
10 mile loop around Kirby/mattis/prospect/Duncan/Windsor/etc. finishing
up running down Kirby towards mattis and I see a man in the sidewalk
yelling into a cell-phone, brandishing a gun. I quickly crossed the
street flagged a motorist to call 911 and then called 911 myself when I
got to Panera. By the time I ran home, the police were at my house,
they had caught they guy and wanted to ask some questions. I always
felt skittish running down that section of Kirby, and this time my
irrational instincts were made rational. Just a head’s up.
Triathlete #1
----- Original Message -----
From: Cop #1
To: Triathlon Group
Sent: Sun Nov 01 17:53:26 2009
Subject: Re: kirby
I saw you out today, little did I know you were "working!". Job well
done, glad no one got hurt.
Cop #1
----- Original Message -----
From: Cop #1
To: Triathlon Group
Sent: Mon Nov 02 18:07:56 2009
Subject: RE: Re: kirby
Triathlete #1,
I spoke to the officer that handled this call yesterday. I am not sure
this will make you feel any better but apparently the individual you saw
yelling into the phone was holding an airsoft pistol. These neat
little 'toy' guns shoot little plastic pellets. They look just like the
real thing so you had reason to be alarmed. In fact, the officer
thought it looked real as well, so this fine citizen was ordered to the
ground at gun point. Thankfully he complied without incident (we really
don't want to shoot people).
I think your route is safe, however, I would be alert around the house
where this individual lives. He is obviously not the brightest person
in that block. Really, you have to be pretty stupid to stand on Kirby
Ave., screaming into a phone, waving a gun around while you have weed in
your pocket.
Thanks for calling!
I completed my first 50 mile ultra marathon at the Madison, Northface Challenge a few weeks ago. I ran the race with my brother who had completed one prior. I asked him, so what is our strategy in completing one of these things and he said, easy....we will not be overly aggressive for the first 25 miles and we will just keep moving forward at all cost.
This is the same advice I have given start-up companies over the last year and a half as they have struggled to make it through the recession. It is critical for start-ups to know the right time to kick it into another gear. I have seen many companies fail because they try and scale before they fully understand their business model and how it works. Start-ups often think they need to run with the competition even though it may not be their time. At the beginning of the race many guys passed us who I knew we could beat. My tendency was to pick up the pace when they ran by, but Gus held me back assuring me we would see them again later in the race. Sure enough, we passed everyone that passed us in the first 10 miles of the race in the last 10 miles. We knew the right time to pick up the pace.
Second, is that as a start-up you need to push through your darkest hours, or as we say in the running world is pushing through the wall - it is always better on the other side. Resiliency is an extremely important start-up characteristic. Live to fight another day we always say. You can't compete if you are not in the game.
If you’re
planning to enter a business-plan competition, most judges are looking for you
to really demonstrate and understanding of your businesses, which of course can
come from actually getting it started. Here are the top six elements they look
for:
Explore the
market, not just your mind, and you’ll have a far better likelihood of emerging
from your next competition and into the real world as a winner.
Your bankers won't answer the phone, the venture capitalists all have alligator arms and your start-up needs cash. However, you are generating revenue and have a solid sales pipeline. What do you do? Get creative. The best advice I ever received as an entrepreneur was from one of a wise board member of mine in 2001. He told me know matter how many great opportunities you have in your sales pipeline, no matter how unique your technology is, no matter how solid your management team is, no matter how great your company is....you are out of business when you are out of cash. There is no future if your run out of cash today. Plain and simple. Unfortunately sometimes good businesses go out of business.
All is not lost. Tough times sometimes require creative solutions to financing cash flow gaps. Below is an excerpt from an email I received an astute entrepreneur who is considering implementing a creative solution to raise cash. He is running a successful SaaS software business and is business is strong enough that he probably could raise venture capital if he had to, but terms would be onerous in these times. He is doing exactly the right things to keep his business alive to fight another day when things turn around.
Illinois Venture Capital Association
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We all have run into this scenario before. You're in the store, Best Buy, Dick's Sporting Goods or a wine shop, and you see a product you want to buy. You ask yourself - is this a good price, does it have a good rating, what do my friends think about his product? The new Buywyz beta enables you to get all of this information directly to your phone immediately by simply taking a picture of the product barcode, texting the product number from the barcode or calling in the product code. The applications integrates with your Facebook or Twitter account so you can immediately get feedback from friends.
Your're also probably thinking to yourself, I've heard of this before. You're right, there are popular iPhone applications and Google android applications that enable some of this functionality. The beauty of buywyz.com is that it works on any phone and you don't need to download any software.
Simple is best.
Just when I think great strides are being made to personalize marketing messages, I get a slap in the face to remind me that we still have a long way to go. It especially hurts this time because the slap came from the company that put the "e" in e-commerce. Yes, Amazon. Today, I received an email offer from them to buy the new Kindle.
The message said "As
a current Kindle owner, we'd like to offer you a special opportunity to
be among the first to experience Kindle 2. Even though we've increased
our manufacturing capacity, we want to be sure our original Kindle
owners are first in line. Order Kindle 2 by midnight PST on February
10th and you will be given priority."
One the surface, the message seems, kind and thoughtful, but what they should have recognized that I invested in 2 Kindle v1's less that 60 days ago!! So instead of thinking that this is a good offer, I'm disappointed that they didn't tell me about he new version as I was investing $700 in the now outdated version. Now, of course I know they wouldn't (nor should they) do that, but my point is that I should be the last one to get this message, not the first.
Sure, I don't live under a rock so I am aware of the exciting new, shiny Kindle 2, but Amazon doesn't need to rub it in - by saying, "hey dummy that just bought version 1, how 'bout re-up-in' " A classic example, of how some marketing manager just sent a generic marketing email to a segment of their database that was clearly too broad.
The good news is that if Amazon can't get it right, there is room for opportunity.
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